Advocacy is an award-winning marketing agency

building brands with consumers.

We build brands from the inside out, transforming your fans into an army of Advocates, delivering real business impact.
Our mission is to market WITH consumers, not @ them.

Have you heard?


Reaching a million consumers has little value if there is no depth of engagement. Advocacy campaigns use behavioural science to deliver deep brand engagement to your consumers, which in turn triggers advocacy.


Some examples of brands doing great marketing with us








Ready for Advocacy?

Choose from our services below.

“Awareness is fine, but advocacy will

take your business to the next level.”

- Joe Tripodi

CMO, The Coca-Cola Company

Our Clients

We’re proud to have worked with the following brands.

Our Clients


“Victory in marketing doesn’t happen when you sell something,

but when you cultivate advocates for your brand.”

- Steve Knox

Boston Consulting Group

Advocacy by the numbers

We are Advocacy

Passionate. Experienced. Authentic.


Asit Gupta and Sina Farzaneh founded Advocacy in 2011, out of a shared passion in marketing from inside out. Having seen first-hand how brands neglected their most valuable marketing resource – their satisfied users, retail staff, and employees – they were determined to show how marketing WITH, not @ is a better way to grow brands. From 3 people in a borrowed office-space, to now more than 35 people in 3 offices across Asia, Advocacy is proud to be helping brands unleash the authentic advocacy of the people who know them best.

Real People. Real Actions. Real Impact.


 Advocacy CN

Advocacy China is based in the heart of Shanghai, and has grown rapidly since the company’s founding in 2011, creating engagement across China with MNCs such as Reckitt Benckiser, Unilever and Kimberly Clark. In just 3 years, under the guidance of COO Sina Farzaneh, the Advocacy Shanghai team has been recognised with 6 WOMMY awards.

Now Recruiting!

Kuala Lumpur

Advocacy MY

Advocacy Malaysia opened in 2013, led by COO Mahesh Neelakantan. The team’s collective experience in CRM, Digital, Social Media, Activation, Shopper Marketing and Advertising, makes them a marketing powerhouse. In just 6 months, they have transformed from a ‘start-up’ to an ‘up-start’ agency – growing both in team and projects, with clients such as P&G, Dutch Lady, Colgate & Carama.

Now Recruiting!


Advocacy India opened April 2014, headed by COO Srikanth Sarathy. The Mumbai based team has experience across Brand Strategy and Marketing, Advertising, Digital and Social Media Marketing and Content. Just six months on, we’re already working with companies like P&G, Sankara Eyecare, Godrej and J&J.


Now Recruiting!


You can tell a lot about a person by the books they read.

Here are some of our favourites.

Brains on Fire  The Ultimate Question 2.0  Creating Customer Evangelists  Pre Commerce  Contagious  The Lean Startup  Enchantment

Likeable Social Media  Brand Advocates  Word of Mouth Marketing  The Face-to-Face Book  The Referral Engine  Permission Marketing

If you’re a kindred spirit

Get in touch!

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