Advocacy is an award-winning marketing agency

building brands with consumers.

We build brands from the inside out, transforming your fans into an army of Advocates, delivering real business impact.
Our mission is to market WITH consumers, not @ them.

Have you heard?


Reaching a million consumers has little value if there is no depth of engagement. Advocacy campaigns use behavioural science to deliver deep brand engagement to your consumers, which in turn triggers advocacy.

Some examples of brands doing great marketing with us







Ready for Advocacy?

Choose from our programs below.

“Advocacy is vouching for something because you believe in it.

Advocacy is earned by cultivating relationships, reputations and trust.”

- Lisa Grimm

Our Clients

We’re proud to have worked with the following brands.

Client logos


“Victory in marketing doesn’t happen when you sell something,

but when you cultivate advocates for your brand.”

- Steve Knox

Boston Consulting Group

Advocacy by the numbers

We are Advocacy

Passionate. Experienced. Authentic.


Asit Gupta and Sina Farzaneh founded Advocacy in 2011, out of a shared passion for the power of the consumer.
Having seen first-hand how brands neglected their most valuable marketing resource – their consumers – they were determined to show
how marketing WITH consumers, not @ them is the surest way to build more relevant, credible, and lasting brand experiences.
From 3 people in a cramped room, to now more than 35 people in 3 offices across Asia, Advocacy is proud to be leading
the shift towards consumer-driven brands.


 Advocacy CN

Advocacy China is based in the heart of Shanghai, and has grown rapidly since the company’s founding in 2011, creating engagement across China with MNCs such as Reckitt Benckiser, Unilever and Kimberly Clark. In just 3 years, under the guidance of COO Sina Farzaneh, the Advocacy Shanghai team has been recognised with 6 WOMMY awards.

Now Recruiting!

Kuala Lumpur

Advocacy MY

Advocacy Malaysia opened in 2013, led by COO Mahesh Neelakantan. The team’s collective experience in CRM, Digital, Social Media, Activation, Shopper Marketing and Advertising, makes them a marketing powerhouse. In just 6 months, they have transformed from a ‘start-up’ to an ‘up-start’ agency – growing both in team and projects, with clients such as P&G, Dutch Lady, Colgate & Carama.

Now Recruiting!


Advocacy India opened in early 2014, headed by COO Srikanth Sarathy, with P&G’s Ambi Pur as our first assignment.


Now Recruiting!


You can tell a lot about a person by the books they read.

Here are some of our favourites.

Brains on Fire  The Ultimate Question 2.0  Creating Customer Evangelists  Pre Commerce  Contagious  The Lean Startup  Enchantment

Likeable Social Media  Brand Advocates  Word of Mouth Marketing  The Face-to-Face Book  The Referral Engine  Permission Marketing

If you’re a kindred spirit

Get in touch!

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